Some of the Lions with increased engagement include the Brand Experience & Activation Lions which have seen an increase of 16%, compared to 2022, reflecting brands’ renewed focus on enhancing customer experience and brand building. We’re excited to see the body of work that emerges from this Lion, and I’d like to thank the Jury in advance for setting the very first benchmark in creativity in Gaming and showing what is possible in this hugely exciting area.” Philip Thomas, Chairman, LIONS, commented, “ The number of submissions received in its first year shows a really strong engagement with the Gaming Lion and is testament to the relevance and opportunity that Gaming now holds within the creative marketing community.
In its inaugural year, the Entertainment Lions for Gaming have received 609 submissions, demonstrating the increase of collaboration between brands and the growing Gaming industry.
Over the next week, our Juries will curate a body of Lion-worthy work and set the global benchmark that will propel us into the year ahead, supporting those using creativity to drive progress.” The strong engagement across a breadth of Lions including emerging areas like B2B, Gaming, Commerce and Business Transformation - shows us that there is a growing confidence and investment in non-traditional channels. A high increase in submissions made directly from consumer product brand companies demonstrates the value being placed on creativity that drives business. All entries will now compete to become the global benchmark for excellence in creativity and effectiveness for the year ahead.Ĭommenting on the Awards, Simon Cook, CEO, LIONS, said, “ The shifts in the work that’s been entered provides us with a powerful insight into the industry landscape and the emerging trends. The growth and breadth of entries shows a growing confidence and investment in non-traditional channelsġ6 June 2023 - The Cannes Lions International Festival of Creativity has announced that a total of 26,992 entries, an increase of 6% from 2022, have been received into the 2023 Awards. Strong industry engagement with the Entertainment Lions for Gaming in its inaugural year shows the increasing collaboration between brands and Gaming I would have do hesitation in recommending Benchmark International to other futures sellers.The Awards have seen an 18% increase in the number of entries directly by consumer product brand companies demonstrating the value being placed on creativity that drives business
His calm and stress-free demeanour supported by his colleague Erica was most helpful to me keeping my mind focused on the many decisions that needed to be made throughout the process. In our case, a special thank you to Alex Forshaw who helped keep me focused and my feet firmly on the ground, even during the periods of frustration. Our experience of using Benchmark was that they had a whole team of key people each with their own are of expertise to help the journey run smoothly. With Benchamak International at your side, the personal emotion is by enlarge removed from the process leaving the seller to focus on the end goal. Having the right level of guidance, experience and professionalism to support your sale is ABSOLUTELY key to your success. I can honestly say that selling your Business is one of THE most stressful, taxing and mentally tiring experiences you will ever endure.
0 kommentar(er)
